How to create a great listing
Clear photos and an honest description sell faster and lead to fewer returns.
Photos
- Use daylight, near a window. Avoid flash.
- Use a plain background so the item stands out.
- Show the whole item first, then the label and any flaws up close.
- A photo of it being worn helps buyers judge the fit. Crop your face out if you prefer.
Description
- Say what it is, the brand and the size on the label.
- Say how it fits: true to size, runs small, oversized.
- Mention every flaw, however small. Buyers forgive flaws they knew about.
- Do not add unrelated brand names to appear in more searches.
Price
- Search for similar items and price close to them.
- Preloved items usually sell at 30% to 60% of the retail price.
- Buyers can make offers from 50% of your price, so leave a little room.